Even if you’ve never sold before

1. Introduction

I’m Alisa — entrepreneur turned Online Business Producer.

After scaling a fashion retail business to $60M, I learned one truth:

👉 Sales are conversations.

It doesn’t matter how strong your content is, or how many followers you have.

Most sales happen inside DMs.

But here’s the catch:

DMs only convert when your pre-suasion is done right — when your bio, content, and offer all work together.

That’s how Producers think: no spam, no guessing, just systems where conversations feel natural.

This guide gives you the exact framework Producers use to close sales confidently inside DMs.

2. How it works

This script works because it mirrors how people actually make decisions.

Every sale is about moving someone from:

👉 Point A — where they are now,

👉 Point B — where they want to be.

Your job in the DMs is simple:

1. Find their Point A (current situation).